Package deals: The promotion programme aims to lure tourists by
offering three-day tour packages to several local destinations. — VNA/VNS Photo
Quoc Viet
|
While Hue is offering discount tour packages
in an attempt to lure visitors during the low season, more should be invested
in the programme to ensure its success,Phuoc Buu reports.
While Thua Thien-Hue boasts two
UNESCO world cultural heritage sites as well as many other advantages, the
province still fails to draw as many tourists as its neighbours. A recently
announced promotion programme aims to change this, but many are skeptical that
it will be effective.
Annual revenue from tourism in
Hue has been consistently lower than in neighbouring Da Nang and Quang Nam,
although the former imperial capital has far more tourist attractions.
Last year, Hue received 2.5
million visitors, resulting in revenue of only VND2.4 trillion (US$1.1
million). In contrast, Da Nang's 3.1 million visitors brought in revenue of
VND7.8 trillion ($3.7 million) and Quang Nam welcomed 3.4 million visitors
paying VND4.2 trillion ($2 million).
The promotion programme aims to lure
tourists by offering three-day tour packages to several local destinations for
VND1,999,000 ($95). By launching the programme in September - the low season
for English-speaking tourists and the last month of the peak season for locals
- the tourism industry hoped to lure more visitors. The goal was to bring in
three million visitors this year and continue the programme until 2016, said
Phan Tien Dung, director of the local Department of Culture, Sports and Tourism.
Destinations
and discounts
The Hue Monuments Conservation
Centre, Bach Ma National Park and Alba Thanh Tan Hot Springs Spa and Resort
co-operated to offer three packages with hefty discounts.
The first package brings visitors to the
former Imperial Palace, king's tombs, pagodas and temples. From September 2-30,
groups of 10 or more visitors get 20 per cent discounts on entrance tickets to
heritage sites in the former royal capital city. Visitors will be allowed to
use tickets bought at the Imperial Palace, Khai Dinh or Minh Mang mausoleum to
enter other sites; ticket prices for concerts of nha nhac(Hue royal court music), the world intangible
cultural heritage recognised by UNESCO in 2003, performed in the Duyet Thi Duong royal
theatre inside the palace, will also be cut in half. The package also gives
visitors the chance to visit Sinh and Thanh Tien traditional craft villages
producing paper paintings and paper flowers, which were historically placed on
the family altar in dedication to the ancestors.
New goal: Hue aims to bring in three million visitors this year. — VNA/VNS Photo Minh Duc |
The third package brings tourists to Bach Ma
National Park, a lush jungle that boasts some of the richest biodiversity in
the country. In 1925, the French built a health resort here dotted with nearly
140 villas made from cement to protect them from the vagaries of nature. Many
of them were restored in 1986 and can now serve hundreds of guests. During the
day, tourists can trek to scenic waterfalls and forests; at night, they can
enjoy local food and campfires on the mountain top.The
second package highlights Alba Thanh Tan Hot Springs Spa and Resort, an attempt
to lure visitors who are not really interested in for heritage sites. The site
is the first in Viet Nam to offer Highwire, a challenge game set six metres in
the air, as well as a long zipline and hot springs discovered by French
colonists.
Concerns over effectiveness
However, many doubt that the
promotion programme will entice visitors, as it offers nothing new to
Vietnamese tourists, who have been familiar with these destinations for decades.
"Tour products in Hue have
become too familiar to visitors who expect something new and attractive. Price
reduction is not the way to lure visitors," said Vinh Bao Huy, who works
for a tour agency in Hue.
The Department of Culture,
Sports and Tourism, which initiated the programme, has been vague about
intentions. "We want to have a couple months piloting the model so
managers of the destinations around Hue can make a common plan to promote local
tourism," said Le Ngoc Sanh, head of the department's tourism division.
However, he could not give a definite time for the end of the pilot phase or
say what the destination managers would do for the next phase in the three-year
programme.
Artisan Than Van Huy said he
was reluctant to join the programme, as the department had not offered any
incentives for him, even though he had spent money for food and tea to welcome
the visitors.
Another official in Alba Thanh
Tan said that while the department suggested that the resort offer discounts,
they were not given any compensation to do so. — VNS
(References)